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This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin


This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin


Ebook Download This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin

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This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin

Review

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times 

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About the Author

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

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Product details

Hardcover: 288 pages

Publisher: Portfolio (November 13, 2018)

Language: English

ISBN-10: 0525540830

ISBN-13: 978-0525540830

Product Dimensions:

5.3 x 1 x 7.3 inches

Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

218 customer reviews

Amazon Best Sellers Rank:

#1,294 in Books (See Top 100 in Books)

Let me be clear up front: I’m a huge SG fan and believe his approach to Marketing is spot on. I was very hopeful and anticipated this new release for months. I was looking forward to a work that tied all of Mr. Godin’s theories and advice together in one volume. As soon as it was available I ran out, bought it and scurried home to devour it.My hopes were quickly dashed in my quest for some “meat”, something of genuine value, something I could put to use in my daily job as a marketer. Unfortunately, the book Is really just a continuous string of Mr. Godin’s rambings on various topics he’s discussed in previous works. All of a sudden I was skipping huge swaths of examples and musings in the hope of finding something useful. I know Mr. Godin has a lot of useful advice and insights, but I just couldn’t find anything I could sink my teeth into in this particular book.I’m hugely disappointed. I kno Mr. Godin can do much much better than this.

I like Seth a lot but sometimes his ideas are not a reflection of the real world. There are some products that benefit from telling a brand story but 99% of products don’t need a story. When I buy a frozen pizza or cereal I don’t need a brand story, just give me a good product at a fair price. If marketers should want to change the world why do some brands who have violated consumer trust still grow and make money? Yes, some products solve my problems but most just meet my basic need as a consumer.

You'll never be famous, but you can choose to be "famous to the family." In other words, you can make a decision to choose a tribe who will care about the story you have to tell, and you can connect that tribe and serve that tribe.In Seth's words: "If you're a business consultant, a designer, or an inventor, being famous to the right three thousand people is plenty."If you are new to Seth Godin, his latest book is a great encapsulation of many of his major themes:- The job of marketers is to change people through stories- Go for the smallest viable market (as opposed to the minimum viable product)- "When you know what you stand for, you don't need to compete."- "People like us do things like this."- Treat different people differently- Price is a story you are telling- "Trust is as scarce as attention."- Earn the permission to send regular, expected communications to your customers- "Who would miss you if you didn't show up?"- Organize and lead your tribe- "If people care, you've got a brand."Don't expect a technical guide to the latest SEO techniques. This is a book of philosophical riffs to ponder and reflect on.I've been reading Seth's blog every day for ~15 years and his insights have helped me build a thriving, global business that gives me the chance to do meaningful work that I love. If you haven't been following Seth, now is a great time to start. Do buy this book, and Google "Seth's Blog" to continue receiving a daily dose of generous insight.

The Marketing Seminar was a life-changing experience for me.The first concept that changed me was that marketing was about making change. If you're looking to make a change happen - any change - you're a marketer.The second concept that changed me was empathy, taught in a way that I have never been taught before. Deeper than the increasingly trite advice to "walk in someone else's shoes."And there were many, many other things I learned there that radically changed the way I saw the world, and This is Marketing is the perfect companion to my Marketing Seminar experience and a stand-alone handbook for those looking to make positive change happen. Whether you have participated in The Marketing Seminar or not, Seth guides the reader through a journey that isn't focused on product, place, price, and promotion, but empathy, status, connection, stories, tension, tribes (smallest viable audience), and generous attention. He boldly confronts selfish marketing that seeks to cajole or manipulate, and demystifies other concepts that allow anyone with the heart and determination to make their change real overcome both internal and external barriers.A word of warning, though: what you read in this book you cannot unread. Your excuses for not making your change happen will become just that: excuses. Now that you'll know, you won't have the convenience of hiding.I've been a fan of Seth's for years and have the pleasure to connect with him, so, yes, I am biased. I'm different because of his work: a better leader, a better coach, a better teacher, a better person. This is Marketing continues his mission to empower others to empower others. It might work for you, too.

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Ebook Download Knees: The mixed up world of a boy with dyslexia, by Vanita Oelschlager

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Knees: The mixed up world of a boy with dyslexia, by Vanita Oelschlager

Knees: The mixed up world of a boy with dyslexia, by Vanita Oelschlager


Knees: The mixed up world of a boy with dyslexia, by Vanita Oelschlager


Ebook Download Knees: The mixed up world of a boy with dyslexia, by Vanita Oelschlager

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Knees: The mixed up world of a boy with dyslexia, by Vanita Oelschlager

Review

The publishers of Knees: The Mixed-Up World of a Boy with Dyslexia have taken special care to make Vanita Oelschlager’s book readable. According to a note in the back, a special typeface called Lexia Readable was used, and the matte paper is extra-heavy to prevent words from the previous page from showing through. In rhyming couplets, a fourth-grader named Louis explains that “Words come out backwards/And I don’t know why.” He is glad for his special teacher, who tells the class about others who have overcome dyslexia, like Albert Einstein and Walt Disney. The inclusion of Magic Johnson is important, because, as Louis’s dad says: “We’re all good at something. You just have to find it.” Louis tries a few things that don’t work out, but after a summer growth spurt, he finds he’s quite the basketball player. His prowess on the court gives Louis the confidence to try harder at school and the determination to live successfully with dyslexia. Knees (128 pages, softcover) costs $9.95 and is recommended for readers ages 6 to 10. All proceeds will benefit the Lawrence School with campuses in Sagamore Hills and Broadview Heights; it serves students like Louis. The coloring-book-style illustrations are by Youngstown native Joe Rossi. (Barbara Mcintyre Akron Beacon Journal)For the first time in a long time, I read a book that is nearly perfect. (Grace The Picture Book Depot)

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From the Back Cover

“In a refreshing, uplifting, well told and whimsically illustrated story, author Vanita Oelschlager takes us on a journey narrated by a child, full of practical advice and wisdom. Parents, teachers and children who struggle with learning differences will not want to miss this message of hope, su”pport and encouragement. Lou Salza Head of School Lawrence School

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Product details

Age Range: 4 - 8 years

Grade Level: Kindergarten - 5

Paperback: 128 pages

Publisher: Vanita Books; Original edition (May 1, 2012)

Language: English

ISBN-10: 0982636695

ISBN-13: 978-0982636695

Product Dimensions:

6.1 x 0.4 x 8.9 inches

Shipping Weight: 9.9 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

59 customer reviews

Amazon Best Sellers Rank:

#166,458 in Books (See Top 100 in Books)

Engaging, informative book.Here are other superb books for children and teens with learning disabilities. For children who are not being read to, it’s important that parents read the book also and start an ongoing conversation.Disability awareness and acceptance are common traits of successful students and adults with LD.Along with therapists and SPED teachers, parents play a critical role in helping children understand and cope with their disabilities. Be sure to recommend these resources to your friends and your child’s teachers.Grades 1-3It’s Called Dyslexia, Jennifer Moore-MallinosK-6Knees: The Mixed Up World of a Boy with Dyslexia, Vanita Oelschlager1-2Here’s Hank series, Henry Winkler (author has dyslexia)2-5The Alphabet War: A Story About Dyslexia, Diane Robb2-7That’s Like Me: Stories About Amazing People with Learning Differences, Jill Lauren3-6Hank Zipzer series, Henry Winkler3-8Many Ways to Learn: A Kid’s Guide to LD (2nd edition), Judith SternEli, The Boy Who Hated to Write (2nd edition), Regina and Eli RichardsMy Name Is Brain Brian, Jeanne Betancourt (author has LD)4-12Succeeding with LD (2nd edition), Jill Lauren8-12Learning Disabilities and Life Stories, Pano RodisUnderstand Your Brain, Get More Done: The ADHD Executive Functions Workbook, Ari Tuckman (useful for anyone with attention, time management and organizational difficulties)10-12Reversals: A Personal Account of Victory Over Dyslexia, Eileen SimpsonThe Human Side of Dyslexia (essays by college students), Shirley KurnoffLearning Outside the Lines (college prep), Jonathan Mooney and David Cole (authors have LD and AD/HD)Books About Learning DifficultiesGrades K-1Leo the Late Bloomer, Robert KrausK-2Katie’s Rose: A Tale of Two Late Bloomers, Karen Burnett1-2Jasmine Can (difficulty reading), Bena Hartman2-5Thank You, Mr. Falker (difficulty reading), Patricia Polacco (author has dyslexia)3-7There’s a Boy in the Girls’ Bathroom, Louis Sachar3-8Gifted Hands: The [Dr.] Ben Carson Story, Gregg Lewis and Deborah Shaw LewisThese books promote “growth mindset”—the belief that intelligence increases with effort. Research has found that students with this view have higher achievement than those who believe that intelligence is a fixed quantity (determined at birth).K-2Making A Splash: A Growth Mindset Children’s Book, Carol E Reiley (kindle version available on amazon.com, hard copy available at gobrain.com)3-5Your Fantastic Elastic Brain, Dr. JoAnn Deak

I just found out my son is dyslexic and right away I began searching for information about this learning disability. This was a great book to read to help my seven year old understand a little better.

I don't write to many reviews, but this book is worth every star. My 7 year old son enjoyed the book so much he asked me to buy more books on dyslexia. I hope the writer gets inspired to write another book. Thank you for this perfect read!

Sweet book that focuses on perseverance and finding your thing which can boos your self-esteem and then make you feel more able to succeed in areas like reading and math when you have dyslexia.

My son, who struggles with dyslexia loved the book. He was very upset I bought it for him at first but it made him feel good to know he was not alone in the struggles and to know some famous, successful people who has dyslexia was worth the purchase in itself

Awesome, my grandson has dyslexia, and he read this aloud to me. An honest view of what dyslexics deal with.

My son read and reread this book. It was so helpful for him to find out that there are others just like him.

I have enjoyed the children's stories regarding dyslexia. These children are often very bright, but just have a different set of skills that are valuable. It is good for a young child, whether being read to or reading it.

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Ebook A Legacy Preserved: Contemporary Louisiana Decoy Carvers

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A Legacy Preserved: Contemporary Louisiana Decoy Carvers

A Legacy Preserved: Contemporary Louisiana Decoy Carvers


A Legacy Preserved: Contemporary Louisiana Decoy Carvers


Ebook A Legacy Preserved: Contemporary Louisiana Decoy Carvers

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A Legacy Preserved: Contemporary Louisiana Decoy Carvers

Product details

Hardcover: 205 pages

Publisher: Univ of Louisiana at Lafayette (September 27, 2016)

Language: English

ISBN-10: 9781935754831

ISBN-13: 978-1935754831

ASIN: 1935754831

Product Dimensions:

8.2 x 0.9 x 10.1 inches

Shipping Weight: 2.2 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#636,803 in Books (See Top 100 in Books)

Beautiful book, very special to me or anyone who loves the world of bird carving.

Bought as a birthday gift for someone. They love the book and have thanked me like 5 times.

Very good book, since I'll a carver from Louisiana!

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Borderline Personality Disorder For Dummies, by Charles H. Elliott Laura L. Smith

Borderline Personality Disorder For Dummies, by Charles H. Elliott Laura L. Smith


Borderline Personality Disorder For Dummies, by Charles H. Elliott Laura L. Smith


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Borderline Personality Disorder For Dummies, by Charles H. Elliott Laura L. Smith

About the Author

Charles H. Elliott, PhD, and Laura L. Smith, PhD, are clinical psychologists who specialize in training mental health professionals in the treatment of adolescents and adults with personality disorders, as well as obsessive-compulsive disorder, anxiety, anger, and depression. They are the coauthors of Depression For Dummies, Obsessive-Compulsive Disorder For Dummies, and Overcoming Anxiety For Dummies.

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Product details

Paperback: 384 pages

Publisher: For Dummies; 1 edition (July 27, 2009)

Language: English

ISBN-10: 0470466537

ISBN-13: 978-0470466537

Product Dimensions:

7.2 x 1.2 x 9.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

84 customer reviews

Amazon Best Sellers Rank:

#78,774 in Books (See Top 100 in Books)

Very informative and compassionate. It's so easy to be angry at the person with borderline personality disorder. This book made clear that the person with the disorder is not intentionally manipulating those who love them but is truly suffering and confused by their own behavior.

As a practicing psychologist I rarely find self help books that are "just the right mix" of wisdom, clinical description, and interventions that are also readable. After scanning over 50 books last week on BPD, this is the one I vote for!

Great resource for anyone who wants to learn more about BPD. I like the layout as it's clear and easy to find chapters/sections on particular topics so you can jump around a little depending on what you need to know about. I would not, however, use this as a resource for treatment, although it goes over various therapies and approaches to treatment, if you are looking for practical and helpful approaches to treating BPD, I would recommend a DBT workbook.

Very easy to understand and gives a sense of hope on a difficult issue. Hearing more and more about this diagnosis and wanted to understand. This is helping greatly.

simple to read...would be most helpful to a person diagnosed with this but not a professional. Probably needs a lot more work on specific things a person might do if they have this condition. Overall overly broad and to non specific but could be given to some for a basic understanding.

I have read the I hate you Don't leave me and this tends to be more sectioned off to answer specific issues

This book explains borderline personality disorder and offers solutions effectively. I highly recomend it for people who are suffering BPD or people who know someone with BPD.

This book was so important in helping me to understand my behaviour when I was first diagnosed with BPD.

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Product details

File Size: 4072 KB

Print Length: 384 pages

Publisher: Island Press (November 6, 2018)

Publication Date: November 6, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07KYWNTWD

Text-to-Speech:

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Amazon Best Sellers Rank:

#699,256 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Christmas gift

This was a great book. The whole issue of water will continue to loom large and we all should have an understanding of the problem.

A serious book on a serious matter in the Great Lakes region and very informative. It's not a given that there is enough water folks!

Good information, but very academic.

So you think you know what's going on? This is a book full of information on the struggles to protect one of the greatest natural resources on the planet. Not a lot of preaching but a whole lot of facts. That's the way I like them. It was finished before the Great Lakes Compact was signed but you should read it before you Google.

Came early, is exactly what I wanted

Learned a lot about the area that I live in. Informative book and references other areas with similar problems. I would recommend if you live in the Great Lakes Region.

Binding was broken

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Audible Audiobook

Listening Length: 7 hours and 8 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Abrams Press

Audible.com Release Date: November 2, 2018

Whispersync for Voice: Ready

Language: English, English

ASIN: B07K3668VL

Amazon Best Sellers Rank:

(January 16, 2018) I did something this past Sunday and Monday I’ve never done before: I read an entire 315-page book: Paul Sahre’s Two-Dimensional Man. Up to now, the only book I had read faster was Harry Potter and the Sorcerer’s Stone. Sahre has not just elevated my reading speed and comprehension level, he has dared me to write a book.Now, while true this book features numerous images, I own many books with more images that have sat on my shelf unopened for decades. What compelled me through this book was its resonance to me, personally. Its appeal, in my opinion, is that it is not about design at all. It is about one man’s life. The book is funny, frank, and self-effacing. It reads like the author is narrating the story rather than describing it — an inaudible audible book. The author’s restraint, as in his design work, distinguishes it. As a writer (never an author), I read this constantly thinking, “I wish I could write like this.”Whether he accepts it or not, Paul Sahre is esteemed for the multiplicity of his talents. He is among the few I know in our chummy (and often incestuous) world of communication arts whose achievements have made him more approachable rather than less; whose ego has never outgrown his accomplishments. He is, in short, far more than what we have ever known, understood, or read about him—and this book proves it. As good as Sahre is at “design,” I think he is a better writer. He approaches each essay with the kind of courage that writing coaches and editors discourage. It is fortunate that his mentor from Kent State University, j.Charles Walker, did not impose on his students a Division of Writing Policy Statement, too.I have long wondered what about my life might deserve the leisure reading time of others. Sahre reminds us that any life is interesting if we live long enough and open our minds wide enough to put it into perspective. To compose the many unrelated experiences and memories of our lives into one composition—then share it —is worthy of someone’s attention, if only our mother’s. Of the house Sahre’s parents acquired and in which the author spent much of his youth, he writes, “Hundreds of identical ranch-style houses, each covered with identical metal siding, sat at the end of identical driveways with identical manicured lawns.”The repetition of the word identical (with photo to demonstrate its identical-ness) appears on page 36. By this time, we already know there is nothing ordinary about the lives inside this house: youngest brother, Kenny, becomes Angus, runs away to the circus and dies of injuries suffered in a fall inside that same house some 30 years later; eldest brother Greg is rendered deaf and developmentally impaired due to a prenatal infection that impacts the family for two generations; as a boy, Sahre’s father watched from the bleachers of Yankee Stadium as Lou Gehrig cried.He began seeing the leaves of trees in third grade the moment he puts on his first pair of eyeglasses: “I couldn’t believe how much detail there was in the world…There was complexity everywhere. Suddenly clouds had finite edges. I could read distant signs, and I could see that there were planes way, way up there. It was fall…I kept telling my mom, ‘I can see the leaves in the trees.’” A lifetime later, he reveals what it means to truly “see,” finding detail in the blurry images of the many thousand snapshots in the boxes of his memory, then composing them into a single, vital, resonate narrative that moves you.Thank you, Mr. Sahre for opening a window into your life. It is the normalcy that invites us in. But it is the gentle reminders inside that remind us of the courage required to live our truth. You have convinced me, a writer, that what may appear from the curb as banal and unremarkable, is, upon closer inspection, wonder and horror, triumph and disaster, love and loss— a life of countless intersections with lives of countless others that makes a story worth sharing. If I ever become an author, I will credit you with giving me the courage to admit I was probably gay the moment I posed for a 1973 Christmas photo wearing matching belt, hat, and boots. It had nothing to do with my mother. — Matthew Porter

Paul Sahre is one of my biggest design inspirations, so needless to say, I've really been looking forward to the release of Two-Dimensional Man. With his history of book design, it was probably inevitable that he would eventually get around to releasing something of his own and it doesn’t disappoint. The designer monograph is sort of right-of-passage for designers that have reached a certain level of acclaim, we’re all familiar with the glossy, beautifully photographed pictures of envy inducing work, the advice on how you too can reach such levels of brilliance and of course, the endorsements of equally acclaimed design contemporaries. Trust Paul to turn all of this on its head by instead picture producing a thoughtful and even may I say, humble memoir on how his life has informed his design work and how his design work has influenced his life. It's a warts and all examination of pushing the craft of design to where he personally wants it to be. We look at great design work and admire and are envious of the finished product, without realising the frustration and effort that goes into getting it there. I had the pleasure of visiting and talking to Paul a few years ago in his studio, the biggest revelation for me was when he was discussing some work he was doing for a small theatre company (it was pro-bono or for not much money) and he was agonising over the troubles he was having producing something that the client was happy with. The two things that struck me were, first, this is Paul Sahre, one of the most recognised and celebrated graphic designers around and he's worried about what some small theatre company thinks about his work, work that he is doing fore none or very little money? And second, with all the big name clients he has worked for, he is still as passionate about this little job as any other project he had worked on. This was a revelation to me at the time and is at the heart of what you will get out of this book - the passion and frustrations of working as a graphic designer, sometimes you hit it out of the park, but often times you will strike out. Your mileage may vary depending on persistence. This is no better demonstrated than the chapter on dealing with the band Steely Dan on an album cover project. All designers will be familiar with the scenario as he relates it, and if it's any consolation to Paul, I think most of us would feel like we experienced the book chapter title he uses if we had purchased the album in question. It’s not all dealing with clueless clients though. The book goes a long way in helping to explain why graphic designers do what they do, why we continue at it even though 99% of the population has very little grasp of what in fact it is that we do. I don't think many of us ever imagined ourselves, say at the age of six, imagining a future in the productive world of graphic design. We mostly fell into it because we liked to draw and continued doing it because we got praised for it, or were obsessive enough that we kept on doing it when our peers had given it up for other pre-adolescent pursuits. We leave school and have to become adults, so we look for some way to channel that six year old kid drawing x-wing fighters, while lying on their bedroom floor, and suddenly, there you are as an adult, dressed in black, drinking lattes and calling yourself a graphic designer. That said, don't be scared off from this book if you're craving pictures of the work, that's there too and then some - but if you like your design with a little bit of substance behind it, this is definitely the book you need in your life, you might even learn something (spoiler: Pauls’ first name is actually Dwayne) . Remarkably, once you’ve finished reading it, you may also find that a design book can bring a tear to the eye of the most jaded creative professional!

Paul's book proves unequivocably that he is a genius. He is as great a writer as he is a designer, and that is saying a lot. Two-Dimensional Man is a life-affirming journey through love, heartbreak, hard work, creativity and what it really means to design a meaningful existence.

Great insight into Sahre's mind/process/life as a designer. Had a great time reading it and learning more about this legend.

I already had a crush on Paul. Now I am in love. So smart. So talented.

Was a gift for a coworker. he LOVED it.

A beautiful book on all fronts. Can not recommend it enough. Buy it.

More interesting than a straight monograph. Honest and thoughtful book

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Product details

Paperback: 56 pages

Publisher: Gramercy Park Press (December 1, 2018)

Language: English

ISBN-10: 1641872381

ISBN-13: 978-1641872386

Product Dimensions:

5 x 0.1 x 8 inches

Shipping Weight: 2.4 ounces (View shipping rates and policies)

Average Customer Review:

1.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#1,412,475 in Books (See Top 100 in Books)

If I could give this 0 stars I would. The quality is horrendous. The book uses poor quality Microsoft Word art and appears like it was an elementary school project gone wrong. Several other photos are pixelated and unprofessional.I could print reviews from the internet and staple them together for a more comprehensive, detailed, and orienting collection. There is no map. There is no price comparison other than an arbitrary rating system. Of the 60 small pages, 12 are nonsubstantive. In fact, the final four pages are blank following a slew of pages containing self-serving advertisements.In comparison, I am giving Lonely Planet's - Vancouver Pocket Book a 5 star rating for its high quality product.

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